Best Book Promotion Ideas
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#AmWriting – This hashtag is used by writers who are currently working on a writing project. By using this hashtag, you can connect with other writers who are also in the process of writing and share your progress with your followers.
Social Media Book Promotion Ideas
Social media doesn’t consist of Facebook alone, it embraces a huge number of multimedia platforms. But you can narrow it down to the widely used platforms. Apart from Facebook, there is Instagram, Twitter, YouTube, and/or Tumblr.
If you want to improve your reach as a writer, it is important that you set up a Facebook group for your author brand. This will act as a major staging point for your other social media platforms. It is also a great platform to start a fanbase for your work.
State Bicycle Company made this strategy effective when they multiplied their 4,500 followers to 480,000 through their Facebook Fridays—a contest encouraging users to post their bicycle photos online. Today, the bicycle company’s website traffic earned from Facebook is at 12% compared to other platforms. This also attributed to their annual sales that increased to $500,000.
How about you give out a signed copy of your book? Offer a free chapter or freebies in exchange for the users’ comments and have them share and tag some of their friends to make them do the same thing.
Your efficiency as an author can be visually demonstrated to your audience by posting pictures of different people acknowledging your book. This redefines the impression of your book to a whole new level of leisure reading and introduces them to the idea of how book-worthy your work is once photo proofs circulate online.
TikTok Book Promotion Ideas
For BookTok marketing success, this means creating scroll-stopping content that hooks viewers in the first few seconds. “You’ve got to grab attention fast,” advises a BookToker friend Joe. “Use popular sounds, eye-catching visuals, and snappy captions to stop the scroll.”
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.
Unless you’ve been living under a pile of unsold manuscripts, you’ve probably heard the buzz about BookTok by now. This corner of TikTok dedicated to all things bookish has exploded over the past couple years, turning unknown authors into overnight sensations and reviving backlist titles faster than you can say “plot twist.”
But what exactly is BookTok, and why should authors and publishers care? Simply put, BookTok is where Gen Z and Millennial readers go to gush about their latest literary loves, debate controversial endings, and show off creative bookish content. With over 77 billion views on the #BookTok hashtag, this community wields serious influence when it comes to moving copies.
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